Why Is It Beneficial to Be Receptive to New Information and Belong to the 16% of People in the World?

What Is Learning?

Learning is a process in which the brain uses energy to update its internal model of the world. Every time a person learns something new, their brain rewires neural connections, lets go of old patterns of thinking, and forms new ones.

How does the brain process new information?

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The brain interprets new information through the lens of what it already knows. If the new information aligns with existing beliefs, it’s easy to accept. If it conflicts, the brain perceives it as a threat, which can lead to resistance or outright rejection.

Why do so few people actively learn?

According to Everett Rogers’ theory of Diffusion of Innovations, roughly 16% of people actively embrace new knowledge. The rest are distributed as follows: 2% categorically resist anything new, 14% approach change cautiously and need evidence, and 68% don’t actively learn yet and rely on information they already have.

What’s the direct benefit of being receptive?

By becoming more open to new information and reducing rigidity, you can adapt more quickly to change and solve complex problems with greater ease. People who are Beneficial to New Information tend to notice opportunities earlier, learn faster, and respond more flexibly to uncertainty. They often attract interesting and diverse peers, communicate easily with others, and can expand or even completely transform their social circle, reaching a new level of personal and professional growth.